I’ve been mulling this over for several days now, wondering whether to write about it or not.
In the end, I decided that I would, mostly because I know most of TOWIS’s readers are from the UK, and the awareness about Komen isn’t perhaps as high as it is in the US.
As we know by now, WWE announced last week they would be linking up with breast cancer charity The Susan G Komen Foundation for the month of October – Breast Cancer Awareness Month.
“This partnership will reach millions of women and families with breast cancer education and awareness messages, while raising funds for Komen research and health outreach programs in the communities we serve,” said Dorothy Jones, Vice President of Marketing for Susan G Komen, in their joint press release.
She’s right – I spoke to the WWE press team this afternoon, who confirmed that five million women in the US alone watch WWE’s weekly programming. Add to that the other 144 countries they broadcast in, and that’s a lot of women who can be reached with education and awareness campaigns.
The questions I have, however, focus more on the ways in which WWE are partnering with Komen, and indeed about the operation of Komen as a whole. Read the rest of this entry »